Organic Growth Simulation

Your team runs a fictional retail business. Organic growth has been weaker than expected. You have six simulated years to improve performance. You can introduce new strategies or choose to make no major change while earlier decisions have time to take effect.

Your business

Revenue£500,000

Profit£60,000

Customers10,000

Customer loyalty58/100

Year 1: choose one strategy

Choose whether to introduce a new strategy or make no major change this year. Active strategies can only be introduced once; waiting can be chosen more than once.

Targeted online advertisingInvest more money into online advertising campaigns. Launch a new product lineLaunch immediately without conducting market research first. Customer-service trainingProvide additional training programmes for customer-service staff. Reduce all prices by 20%Cut the price of every current product immediately. Make no major change this year Allow earlier decisions time to take effect and continue trading with the current strategy.

What happened?

Use the evidence. The simulation will not tell you whether your decision was good or bad.

Business update

Choose your first strategy and run Year 1.

Revenue change—

Profit change—

Customer change—

Loyalty change—

Discuss before the next year

What appears to have improved? What appears to have worsened? What might explain the changes?

Six-year record

Year	Strategy	Revenue	Profit	Customers	Loyalty	Growth

Simulation complete

Final
revenue

Final profit

Final
customers

Overall organic
growth

Use your handout

Analyse your overall six-year strategy. Consider which actions you chose, the order and timing of those actions, when you chose to wait, and how these decisions affected revenue, profit, customers, loyalty and organic growth over time. Use evidence from your simulation to judge how effective your strategy was overall.

You can also take a screenshot of this section and add it to your notes.